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Action Through Engagement: Patient-Centric Digital Strategies

August 22, 2017

As more people turn to social media and the internet for healthcare information, it is vital that Clinical Research Organizations (CROs) utilize digital strategies to engage participants and help clinical trials reach their enrollment targets.

Advances in cellphone technology, ease of access to the internet and the emergence of social media have revolutionized the way in which participants are recruited to clinical trials.

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