×

Register now for full access to all the content

First Name
Last Name
Company Name
Title
Country
Thank you for registering!
Error - something went wrong!
   

New Stakeholders, New Opportunities: How to Engage External Partners to Gain Market Access

August 22, 2017

Influential and critical stakeholders such as physicians, patient advocacy groups (PAGs), health technology assessment (HTA) agencies, or thought leaders (TLs) can present a hurdle for developers even after they have satisfied regulators and payers. Many companies are struggling to develop timely communication strategies.

The stakeholder landscape has grown more complex and crowded. Failure to capture second order constituencies in many cases can mean partial adoption, or market failure for new products.

This article looks at how to create effective ways to engage with these constituencies and earn their advocacy for new products. 

Previous Flipbook
LatePhaseTechnology_CaseStudy_Line20
LatePhaseTechnology_CaseStudy_Line20

Next Flipbook
Launch Into Market With Real-World Evidence
Launch Into Market With Real-World Evidence

Read this market launch countdown to find out how to prove value to your payers!