Integrating clinical and commercial evidence planning can create efficiencies and produce data that will promote both initial commercial success and sustained viability. But integration is no easy feat. Companies with a strategic mindset that integrates clinical and commercial teams in early engagements with regulators and HTA agencies will benefit; companies that pass up the opportunity, or come insufficiently prepared, will likely struggle to succeed.
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Price Globally, Negotiate Locally
Read this article to find out how engaging with local affiliates from day one is essential to understand an...
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