Regardless of how good your product is or how thorough your strategy development, if you do not communicate evidence of the drug benefits effectively, you may not receive the reimbursement you’re seeking, particularly on a global scale.
Engaging with local affiliates from day one is essential to understand any country-specific differences in market requirements.
PAREXEL recommends that sponsors:
• Empower local affiliates to own the value story
• Build local agility into the primary reimbursement strategy
• Test drive the value story
• Explain your rationale for development
• Practice your argument