Developing a Single Core Value Proposition (part 2): Key Value Message Optimization
By Ebony Samuels1, Michael Tang1, Krissia Manansala1, Nichola Gokool2, and Chris Langford2
It is well recognized that a strong value proposition is essential at product launch to maximize market access and therefore optimize return on investment. Our strongly held belief is that there should be one value proposition for a product, and that the value proposition should map across all internal Pharma teams, all markets, and all stakeholders. This single core value proposition is critical for every product at launch to ensure strong, consistent value-based communications and therefore optimize market access.